LEGO KidsFest minifigure

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Media Inquiries & Credentials

 

Press Releases

 

Describing LEGO KidsFest

–25 Words
–50 Words
–150 Words
–500 Words

 

Media Images

 

Press photo

Press

The LEGO® KidsFest welcomes inquiries, requests for interviews and visits from members of the news media. Below please find press releases and high-resolution images that may be reproduced.

 

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For media inquiries, interview requests and show credentials, please contact:

Tracey Weiss
tweiss@LEGOkidsfest.com
(860) 953-4500 ext. 108

 

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Press Releases

2014 LKF Press Release-Michigan (April 25–27)

2014 LKF Press Release-Calgary (May 16–18)

2014 LKF Press Release-Georgia (June 27–29)

2014 LKF Press Release-Texas (August 29–31)

2014 LKF Press Release-Virginia (October 3–5)

2014 LKF Press Release-Indiana (November 7–9)

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Describing lEGO KidsFest

LEGO® KidsFest in 25 Words

The North American LEGO KidsFest is a giant LEGO event held over three days and filled with interactive, creative and educational activities for the whole family.

 

LEGO® KidsFest in 50 Words

This interactive LEGO extravaganza travels throughout North America and brings all of the creative hands-on, minds-on fun of LEGO building and experiences together in an activity and entertainment-packed family event for children of all ages and builders of all skills and interests. Get creative in the construction zones, meet and learn from LEGO Master Builders, participate in group builds, and see life-sized models made entirely from LEGO bricks.

 

LEGO® KidsFest in 150 Words

Covering more than 150,000+ square feet of space, the North American LEGO KidsFest tour consists of five sessions over three days. Each of the sessions offers the same interactive activities and play areas for all ages, including:

• LEGO Model Gallery: dozens of life-sized models made entirely from LEGO bricks
• LEGO Master Builders: live demonstrations and activities from professional LEGO builders
• Creation Nation: build your own creation to add to a custom map of the U.S.
• Race Ramps: build your own custom car, and race it down the ramp against friends and family
• Construction Zones: creative free build, play and display areas
• LEGO DUPLO®: younger visitors can explore imagination through building
• LEGO Retail and KidsFest Marketplace: purchase LEGO and official KidsFest tour merchandise
• Brick Pile: a gigantic pile full of LEGO bricks for creative play and enjoyment
• Monochromatic Builds: bricks of a single color to foster group creativity
• Brickscapes: fantastic displays that combine lots of LEGO and DUPLO sets
And much more!

 

LEGO® KidsFest in 500 Words

Held over three days, this nationally-travelling, interactive LEGO extravaganza brings all of the creative hands-on, minds-on fun of LEGO building and experiences together in an activity and entertainment-packed family event for children of all ages and builders of all skills and interests.

Covering more than 150,000+ square feet of space. the LEGO KidsFest consists of five sessions over three days. Each of the sessions offers the same interactive activities and play areas for all ages, including:

• LEGO Model Gallery: dozens of life-sized models made entirely from LEGO bricks
• LEGO Master Builders: live demonstrations and activities from professional LEGO builders
• Creation Nation: build your own creation to add to a custom map of the U.S.
• Race Ramps: build your own custom car, and race it down the ramp against friends and family
• LEGO Friends: build for the five empowered friends from Heartlake City
• LEGO Ninjago: spin the way to being a Spinjitzu member
• LEGO Mindstorms: build and program robots and snakes
• LEGO City: use your imagination to create buildings and vehicles to the urban diorama
• The LEGO Movie: build with your favorite friends from the hit film
• LEGO Mixels: defend the world from the annoying Nixels
• LEGO Hero Factory: create your own hero or villain to populate the city’s battle zone
• LEGO Star Wars: help Yoda to build and fight the Dark Side
• Construction Zone: creative free build, play and display areas
• LEGO DUPLO®: younger visitors can explore imagination through building
• LEGO Retail and KidsFest Marketplace: purchase LEGO and official KidsFest tour merchandise
• Big Brick Pile: a gigantic pile full of LEGO bricks for creative play and enjoyment
• Monochromatic Build: bricks of a single color to foster group creativity
• Brickscapes: fantastic displays that combine lots of LEGO and DUPLO sets

“Any family who likes to be inspired, get hands-on and have fun together won’t want to miss LEGO KidsFest,” said Vince Rubino, LEGO events manager. “We’re bringing so many activities for Louisville-area families to test and showcase their creativity and building skills in what is sure to be a family event to remember.”

At each tour stop, the LEGO KidsFest partners with national and local organizations and businesses whose products, services and promotional efforts are kid-friendly and beneficial to attendees. This includes local sports teams, family-friendly venues and attractions, educational organizations and tourism boards. National tour partners include Play-Well Teknologies®, Honest Kids® - Honest Tea®, Cartoon Network and DK Publishing®.

In each market, LEGO KidsFest partners with a hotel near the venue to offer a family-friendly overnight package for families traveling from a distance who want to stay overnight.

On tour since 2009, nearly 600,000 have attended a LEGO KidsFest. Previous tour stops include Minneapolis, Boston, Austin, Cincinnati, Denver, Pittsburgh, San Jose, Phoenix, Chicago, Milwaukee, Cleveland, Raleigh, Richmond, Louisville and Houston. Tickets for many cities have sold out with 25,000 to 30,000 visitors in attendance at each venue.

The LEGO KidsFest national tour is produced by LIFE Marketing & Events llc. (LM&E) based out of West Hartford, CT. LM&E has partnered with LEGO Systems producing dozens of tour stops since 2009.

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Media Images

Press MinifigureThe following images can be downloaded and used for publication. For your convenience, we have included 3 different resolutions: Small (1000x667 pixels @72dpi), Medium (2250x1500 pixels / 7.5" x 5" @ 300dpi) and Large (3000x2000 pixels / 10" x 6.7" @ 300dpi) depending on your online or print specifications.

IMAGE USE ADVISORY: By copying or downloading any LEGO KidsFest image, user agrees to the following terms and conditions: User affirms that LEGO KidsFest images are available solely for reproduction as part of reports or feature stories on LEGO KidsFest. User further agrees that image content may not be changed by digital or any other means, except cropping and that images may not be archived in any format or distributed to any third party. The images are provided, at no charge, for a one-time use only in your print or online publication. Images must be accompanied with the photo credit "Courtesy of LEGO® KidsFest." User affirms that no other rights than those specified above are granted or implied.

TO DOWNLOAD:

On a Macintosh: hold down the control key and click on the link for the desired resolution and choose "save image to disk."

On a PC: Right click on the link for the desired resolution and choose "save target as."

 

Master Builder picMaster Model Builder Chris Steininger welcomes attendees to the LEGO® KidsFest in Hartford, Connecticut.

Download (right click and "save target as"): Small | Medium | Large

 

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Show Floor picAn overview of part of the LEGO® KidsFest show floor at the Connecticut Convention Center in Hartford, CT.

Download (right click and "save target as"): Small | Medium | Large

 

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Model Museum picLEGO® KidsFest attendees will find plenty of models -- large and small -- built entirely of LEGO bricks. Don't forget your camera!

Download (right click and "save target as"): Small | Medium | Large

 

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Duplo Area picThe DUPLO® Build Area caters to the younger LEGO® KidsFest attendees.

Download (right click and "save target as"): Small | Medium | Large

 

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Master Builder picA family listens to Master Model Builder Stephen Gerling describe the construction of his favorite model on display at the LEGO® KidsFest.

Download (right click and "save target as"): Small | Medium | Large

 

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Creation Nation picCreation Nation begins as the outline of the United States. LEGO® KidsFest attendees start with a 5x5" baseplate, then build their creations with the provided LEGO brick. The map fills in as the weekend progresses. In the days following the event, photos of the finished map can be found at www.LEGOkidsfest.com.

Download (right click and "save target as"): Small | Medium | Large

 

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Creation Nation picA detail of Florida in the Creation Nation map (note Mickey Mouse and the Space Shuttle). Attendees begin with a blank 5x5" baseplate, build whatever their imagination desires, then add their creation to the map.

Download (right click and "save target as"): Small | Medium | Large

 

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Creation Nation picA detail shot off the east coast of Creation Nation. Looking westward, a cruise ship departs a mid-atlantic port. Attendees begin with a blank 5x5" baseplate, build whatever their imagination desires, then add their creation to the map.

Download (right click and "save target as"): Small | Medium | Large

 

 

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