LEGO Model Museum

Walk among miniature and life-size models, built entirely of LEGO bricks. Be sure to bring your camera — plenty of cool photo opportunities abound!

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LEGO Club & Master Builder Academy

The LEGO Master Builder Academy is an exciting new way for kids to learn skills that will make them better builders, and will teach them the fundamentals of design, engineering and art through LEGO bricks. As their building skills grow, so will their ability to be more creative with all the LEGO bricks in their collection!

Learn new building skills from a LEGO Master Builder and try out the LEGO Master Builder Academy! While you’re there, get a raffle ticket to win* great LEGO MBA prizes! Workshops last 35-40 minutes, with a limit of 130 kids (age 7 and up) per workshop. Sign up at the LEGO MBA booth!

CALLING ALL LEGO Club members:
You’re needed to go on a secret mission to help recapture escaped villain Black Phantom! Visit the LEGO Club booth to accept your mission and get an exclusive LEGO Club secret mission poster! Not a LEGO Club member yet? Stop by to sign up for FREE and enjoy all the benefits of the LEGO Club!

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LEGO Activity Area

The LEGO Activity Area is proud to present Master Builders, games, trivia and contests for all to enjoy. Audience participation is a must — the LEGO Activity Area is LEGO fun for the entire family. Don't just enjoy the show — be part of it!

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LEGO Challenge Zone

The LEGO Challenge Zone is more LEGO fun for the entire family. Families can compete together in speed tower builds and other cool activities. Quick – flex your fingers and find your inner builder!

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LEGO Master Builders

Live demonstrations by the guys with everyone’s dream job — they get paid to play. Find them in the LEGO Activity Area, The Master Builder Academy, at the Big Brick Pile, or just wandering around.

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Creation Nation

Build your own LEGO creation to add to a huge map of the United States. In the days following the event, come back to the website to see photos of the completed map.

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Big Brick Pile

Mix children's imagination with a big pile of brick -- more loose brick than you've seen anywhere else -- and you'll be amazed by the results.

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LEGO Building Areas

DUPLO® Build Area
Younger children can explore their imagination and build their motor skills with LEGO DUPLO bricks. Designed for smaller hands, these sturdy toddler building blocks easily fit together to encourage free-form building, stacking and sorting for tons of fun.

LEGO Construction Zone
Inspiring creativity is easy in the LEGO Construction Zone for children age five and up. Play tables are set up for kids to build whatever their imaginations can create. When completed, put your creation on display for all to see!

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Monochromatic Group Builds

LEGO bricks of a single color will be available in designated areas on the show floor for anyone who wants to express their creativity "monochromatically." Build any individual object or start/add to a creation that organically evolves as everyone adds bricks.

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Race Ramps

Build and rebuild LEGO race cars at one of the build tables, then test its performance against your fellow builders on one of the popular race ramps. May the fastest creation win! On your mark, get set… LEGO!

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Mystery Mural Build

Join fellow LEGO KidsFest attendees and contribute to a giant piece of LEGO artwork. Assemble a small, color-coded tile of LEGO bricks and add it to the Mystery Mural. As the weekend progresses, the picture develops. In the days following the event, come back to the website to see photos of the final result!

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Brickscapes

Check out these incredible displays. See what happens when you mash-up dozens of LEGO and DUPLO sets into giant dioramas. Have clone troopers commandeered a pirate ship? Who's that having an ice cream party? Can you really water ski behind a row boat?!

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LEGO Games

Introducing LEGO Games --the world’s first collection of games that you build, play and change. With the unique buildable LEGO dice and changeable rules, LEGO Games is a great way of having fun together with family and friends. Come play!

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Create-A-Story

Help add to a LEGO diorama of a city by creating a parade going down Main Street, a fire truck racing to save the day, your family at a street fair, or kids going to school. Let your imagination run wild and add your story to this imaginative group build. We provide the brick, you provide the imagination!

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LEGO Friends

Welcome to Heartlake City, home of the LEGO Friends! Their story is yours to create. The LEGO Friends need your help to build and create Heartlake City. Come add the next adventure for the LEGO Friends and immerse yourself in the story. You can take the LEGO Friends to the City Park Café to order their favorite treats, or bring one of their pets to the Heartlake Vet — the possibilities are endless!

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Reading Rest Stop

Enjoy an assortment of DK Publishing books like DUPLO Rescue, LEGO Kingdoms: Defend the Castle, The LEGO Ideas Book and The Star Wars Visual Dictionary – in comfortable furniture provided by Guidecraft.

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LEGO Art Gallery

Bring out your inner artist in the LEGO Art Gallery! Using a wide pallet of LEGO Bricks you can use the Master Builder provided suggestions or create your own masterpiece and display your creative work for all to see in the LEGO Art Gallery.

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LEGO Ninjago

Spin your way to victory and become a Spinjitzu master in a play area dedicated to LEGO Ninjago.

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LEGO Retail Store at LEGO KidsFest

A great selection of LEGO products will be available at the LEGO Retail Store, including new LEGO sets and our Exclusives line. If you already have a LEGO VIP card, you’ll earn points on your LEGO KidsFest purchases — if you don’t, it’s free to sign up and you can start earning LEGO VIP rewards immediately.

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LEGO KidsFest Marketplace

While at the show, be sure to stop by the LEGO KidsFest Marketplace for a variety of LEGO-licensed products for the LEGO fan in your life! Choose from a selection of LEGO Star Wars™ t-shirts, brick storage bins, 2012 KidsFest bracelets, and the Bissell Perfect Sweep Turbo (it picks up bricks!).

Quantities are limited so plan to shop early. Cash and credit cards accepted.

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